Background+Research+-+Matthew

media type="youtube" key="4JMOh-cul6M?fs=1" height="318" width="394" align="right" The video entitled “My New Haircut” has been a popular meme since 2007 when it was uploaded to the website Youtube by mca1018. Since then it has been viewed nearly 30 million times with over 800,000 views after the first year.
 * Background Research: [|MY NEW HAIRCUT]**

In this video, Brett Tietjen dresses and acts like the stereotype of a “broski” which formed out of the popular television series, “Growing Up Gotti” in 2004. The look spawned a subculture which can easily be anylised by muscular builds, fake tans, and a haircut known as the blowout. This subculture has been mimicked by numerous people living in the New Jersey region including Brett Tietjen, who outlines the immense humour in the look. Tietjen portrays the character as an obnoxious clubber talking about his new blowout haircut. He is also seen drinking Jagger bombs and working out to give a full portrayal of the type of character immerging from this subculture.

This video has become viral because of the sheer hilarity of it. Many of the adolescents growing up, seeing this type of character in reality can relate to it which is the main reason why it is so humurous to watch such a popular trend be ridiculed.

“My New Haircut” is a meme because of the massive view count and the 250 fan-inspired parodies which include an Asian, Mexican, and Indian version of the joke video.